How Much Does Video Marketing Cost for an HVAC Company?
It depends on three things: how often you film, how many videos you get, and whether someone also runs your ads and follow-up. At BTO Creative House, posting packages start at $750 a month, a monthly shoot with eight videos is $1,200 a month, and the full system with ads, a landing page and lead follow-up is $2,000 a month. Ad spend is separate and paid directly to the platforms.
What changes the price
- How often you film. A shoot every other month costs less than a shoot every month. More shoots mean fresher footage and more seasonal content.
- How many videos you get. Four short videos a month keeps you posting. Eight lets you post more often and test more ads.
- Who posts them. Some packages hand you the files. Others post them for you on a schedule after you approve each one.
- Ads and follow-up. Running ads, building a landing page and setting up lead follow-up is more work than filming, and it's where the leads actually come from.
- Ad spend. The money you pay Meta or Google to show your ads is separate from what you pay for the videos and management. You set that budget.
BTO Creative House packages
- Approve & Post: $750 a month. One shoot every other month, four short videos a month with captions, posted for you on two platforms after you approve each one in your client portal, plus a one-page monthly note on what posted. Three months, then month to month.
- Plus: $1,200 a month. A shoot every month, eight short videos a month, posting on three platforms and one seasonal push. Month to month.
- Growth System: $2,000 a month. A monthly shoot and short-form ad videos, plus campaign strategy, a monthly strategy session, a landing page, lead capture and follow-up, and reporting. Ad spend is paid directly to the platforms.
What we promise, and what we don't
On Approve & Post and Plus, your videos are posted on schedule, or that month is on us. That's the part we fully control.
No honest company can guarantee a number of leads, booked jobs or a return on your ads, and we don't. What we can do is make the content, put it in front of the right people and make sure every lead gets a fast answer.
How to choose
If you mostly need to show up consistently on social media, start with posting. If you're ready to run ads and want the leads followed up properly, the Growth System is built for that. You can move up anytime without a setup fee.
Whatever you pick, compare it to what a single missed job costs you. For most HVAC companies, a few extra installs a year covers a lot of video.
Want to see which package fits? Book a strategy call and we'll look at your current marketing and tell you honestly what we'd do.