What Should a Plumber Post on Social Media? 12 Video Ideas
Post short videos of real jobs, your crew and simple answers to the questions homeowners search when something leaks or stops working. People call the plumber whose name they already recognize, so the goal is to be that name before the emergency. Here are 12 ideas.
Show the work
- A water heater swap. Old tank out, new one in, a quick look at the finished install. Under a minute.
- A repipe walkthrough. What a repipe involves, shown on a real job, so homeowners understand the work before they get a quote.
- What the camera found. A drain camera clip of a root or a clog, with the plumber explaining it in one sentence.
- Before and after. A leaking fixture, then the fixed one. Simple and satisfying.
Show the people
- Meet the plumber. Name, years in the trade, one thing they like about the job. People feel better letting in someone they've seen.
- The truck tour. What's on the truck and why it means fewer second trips. It quietly says you come prepared.
- The owner's why. Twenty seconds on how you treat a customer's home. Film it once and use it for months.
Answer the questions homeowners search
- Where's your main water shut-off?. Show where it usually is and how to turn it. It's the most useful thing a homeowner can know in a leak, and they'll remember who showed them.
- Don't pour this down the drain. Grease, wipes, coffee grounds. A short list that saves them a clog.
- Tank or tankless?. The plain difference and the questions you'd ask, without promising prices.
Show the proof
- A happy customer on camera. Thirty seconds at the end of a job, with their OK.
- Read a review out loud. Put the Google review on screen and thank the customer by first name.
How to film all 12 without losing a day
Plan one shoot a month around real jobs and film each idea in short pieces. Keep it vertical for Reels, Shorts and Stories, and only film inside a customer's home with their permission, keeping to the work area.
Add captions, since most people watch muted, and post a few times a week on a steady schedule. The videos people watch most are the ones to run as ads.
What not to post
Stock photos, text-heavy flyers and the same discount every week. When a pipe bursts, nobody remembers a flyer. They remember the plumber they watched fix something last month.
BTO Creative House films this for plumbing companies across Palm Beach, Broward, Martin and St. Lucie: one shoot a month, four short ads, and you approve every video.